Ten Marketing Terms Every Creative Executive Should Know In 2019

Whatever your business, marketing is at the forefront. In order to grow a custom base, increase the circulation of your brand or boost your social media accounts, you need to make sure your marketing is on point.

Be warned however, marketing moves fast. Many techniques at the centre of last year’s social media and branding plans may have now completely changed or have been scrapped completely. Businesses are always trying to keep up and we understand how complicated it gets.

To give you a good start, we’ve created a list of the ten marketing terms you need to know in 2019. If you want to read more, check out this list of marketing terms from Digital Authority Partners.

Key Performance Indicators

A great place to start your 2019 marketing journey is tracking your progress, which is exactly what KPIs are great for. To make sure your marketing strategy stays linear, set key goals and evaluate your work and how your customers are responding to it regularly. This will keep your business growing, your customers happy and maintain how effectively your marketing works as time goes on and the needs of your company change.

Responsive design

This is essential for 2019. People’s needs are changing, and their screens are changing alongside this. There’s multiple ways your customers may choose to view your site in 2019: through a variety of mobile devices, tablets, computers and even smart watches.
Changing your site to have a responsive design will mean it will automatically change to fit whatever screen it’s being viewed on, keeping those on your site happy and more likely to stay around for longer.

Handling time

At a time when more and more phone lines, online chat rooms and help desks are becoming automated, it’s more important than ever to let your customers know there’s still a real person behind all their requests and queries. Social media sites are now tracking how quickly your employees respond to customers, especially on sites like Facebook that now let anyone viewing your page find out just how quick you are at getting back to messages. Having a bad response rate will more than likely put people off using your company. Good customer service builds a good audience that will stay around for much longer.

Blog content

Creating content for your site is essential for it to grow. Blog posts will not only promote your products or service but will also build brand awareness and improve the SEO of your site. The more content you upload onto a site, the more Google and other search engines will recognise it and the further your site will go towards the top of search results.

This doesn’t have to ruin the feel of your website either, simply include a link to your blog in your navigation bar. No time to create the content yourself? Check out this list of marketing & PR companies who can help you out.

Audience Selector

This Facebook tool is perfect for customising your audience on social media and reaching out to those who matter the most. It will also mean that your audience isn’t say, reaching out to 1000 people a day where 500 are out of your target audience, but reaching out to 1000 people who are perfectly tailored to your business. For example, you could choose to send your ads out to those who view your business page the most. These people are ideal to reach out to in order to increase brand awareness and grow custom.

Email marketing


It’s great spreading your business across all social media, but if these apps are to crash on the day of a big launch, or a lawsuit closes them down (we all know examples of both of these!) then what backups do you have in place to reach out to your customers?

This is where email marketing comes in. Setting up an email list your customers can sign up to receive all your latest updates will keep your company afloat when social media fails you. Send out weekly, biweekly or even monthly updates to keep people in the know and use it as a tool to push your latest services, start email promotions and reach out to a tailored audience. The best thing about an email list is those who have signed up because then genuinely do want to find out more about you.

Marketing funnel


A marketing funnel shows the steps a customer needs to go through from the moment they here about here about your company to the moment they make a purchase. It’s all about reaching conversion. It’s based on awareness, consideration, conversion, loyalty, and advocacy. You should be constantly adding people into the top of your funnel to keep business flowing well as the only a small percentage will ‘drop through the bottom’ and purchase.

Once a customer has paid for one of your products or services, your job is effectively done in acquiring that person. After this, your sole focus should be on finding more potential customers to generate more sales.

Conversion rate

This is based on the amount of people who actually fulfill a campaign ‘goal’ you have set, whether that is to take part in a poll, utilise an offer code or checkout on a sale. A high conversion rate indicates your marketing is going perfectly, however if it’s looking pretty low you may want to reassess your KPIs and how you’re pushing your products. To improve your rate, look at improving the landing page of your site, increasing the efficiency of buying from your business and the prices you’re asking for.

Bounce rate

It’s great seeing high amounts of visitors clicking through to your site, but if they’re leaving just as fast as they came, you’ve got a problem. This measurement is called ‘bounce rate’ - the percentage of people who click through to your site and leave without completing any actions or navigating further.

Long-tail keywords

We all use keywords to increase SEO, however focusing on long-tail keywords will tailor your content even more by creating qualified leads that are likely to convert. Use online tools to generate the perfect keywords that will fit your site and generate the most clicks and custom.

This guest post comes from JGBilling






What Are The Major Types Of String Trimmers For Your Garden

The brush cutting is one of the essential chores and responsibilities that people require undertaking every so often. Unfortunately, however, brush cutters tend to be tremendously heavy, and the vibration they cause can cause immense strain to you. String trimmers are quite light machines on the slender shaft. The string trimmers are tremendously useful for trimming tall hedges. In recent times, the popularity of the string trimmers has gained a lot. This is designed in a more significant manner, and that is why people can use it in a greater way.


Aircraft Machines For String Trimmers


String trimmers are the accessory garden tool, and this can be used for trimming the hedges. One of the interesting facts about the trimmers is that they are quite lightweight. You can simply hold above the head for a very long time without discomfort. Along with the trimmers, you can also cut the small bushes; trim the hedge, reach hard to get the spots in the garden and then of course grass and weeds. 


The string trimmers are so considered as they feature the high-speed nylon string along with which the cutting work is done. As the string cuts the grass or the small bush, the string wears out, a new piece of string takes its place, and the work goes on. For continued work, this is quite vital that the machines in the string trimmers must be lightweight, string trimmers are so lightweight that they are often used as machines for small toy aircraft.


Gas Or Electric String Trimmers


The string trimmers are accessible in the electric power and gas power. The electric ones are lightweight and portable too. So, if you want to carry this equipment to trim the grasses somewhere, you can carry it without a hassle. This is quite simple to operate except for the power cable, which has to follow the trimmers to every place in the garden.



The gas-powered one is quite powerful but is heavy and polluting, particularly the two-stroke variety. The four-stroke engines do not reason as much pollution as the two-stroke ones but are heftier than the two-stroke. Therefore this is not preferred. The two-stroke engines, as well as four-stroke engines, make more noise than the electric ones. You can merely Visit this website, Trimmer Adviser to get to know more about the trimmer and its functions as well.


String trimmers require regular maintenance and part replacement, the parts of gas trimmers are accessible in the market quickly and as such presents no problem to its operation. Whenever you are going to choose the right kind of trimmer, make sure you consult with the experts regarding that. They will help you with the proper information.




Why Do You Need To Read The Online Books

The online books in recent times have turned out to be an excellent tradition over the last century. Most of the people out there could not imagine a childhood without lots of beautifully illustrated books. Though, numerous people out there think these types of books are not really that important. That they are only the stepping stone on the path to ‘real’ reading, while this is absolutely true that people out there must eventually move on to more sophisticated books, this is a mistake to think that online books are just preparation for later reading. There are lots of benefits in reading the book.

It Stimulates The Imagination

To travel to faraway places and then to meet some new characters and experiences new thing is quite a significant part of their mental development. An individual who only knows the humdrum world of their own house has merely a real limitation when it comes to new situations. Developing imaginations can be one of the most important things a person will ever do. This shapes the entire perspective on life. It also affects the decisions they will make in later years.

What Are The Benefits And Advantages Of Online Books?

Online books are offered almost promptly. You can buy, download and then start reading them within a few minutes. You do not have to go to the bookstore to purchase them neither wait for them for days as well.

Eventually, no trees are needed to manufacture the paper for the pages of online books simply.

When you require specific information, you can quickly get this. Once you download it, you will be able to read whenever you want it.

A lot of online books are sold nowadays with bonuses, which you usually do not get along with the printed book. This adds value to your purchase.

Online books take up less space. You only do not require any kind of space to store them. You also do not need the library or even a room for them. You will be able to store plenty of online books on your computer or even reading device too. These are absolutely portable, so whenever you are going to somewhere, you can spend your leisure time by reading the books whenever you want. In addition to that, whenever you want to read the moral stories, you will have to make sure that you choose the right story by checking online.

You can carry a complete library of hundreds of books directly with you, on CD, in a laptop, notebook or any online books reader, without even worrying about their weight. In recent technology, you will be able to read the online book each and everywhere. The download process is also very simple as well.

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